kendra lebo design shop
DIY & Dig
— A downloadable brand strategy guide
Do you ever feel like you keep rebranding over and over and yet your brand just doesn't feel right? Do you feel uncomfortable presenting your brand to people? Does something just feel off about it? It could be that there is no strategy underpinning your visual identity. Although it sounds daunting, developing a brand strategy is easy with the right tools.
After a lot of years working with clients I developed this step by step guide to walk you through the planning stage of your brand development, to give you a solid foundation before you move on to the visuals.
what you will learn —
Dig into your vision, value proposition, core offerings, demographics, and psychographics.
Follow a trusted formula to help you craft your mission statement and statement of values.
How to identify your brand voice
How to look for and organize visual inspiration
what items you will need as part of your branding package.
How much to budget for branding
Lisa c.
Vintage dealer
I have filled out a lot of these brand workbooks and this is the first one that I felt led me seamlessly, and in a linear way, step-by-step through the process.
Mya L.
Interior Designer
Great way to put all of my disparate and somwhat unorganized ideas into a more organized format!
Virginia J.
Real Estate Agent
This guide was the perfect jumping off point to give me the confidence to jump into branding myself for the first time.
Ready to get started?
DIY & Dig
DIY & Dig
What is brand, really?
vision
value
voice
visuals
Effective brand strategy is the foundation for a visual identity that resonates.
Brand strategy
Need more? I also offer one-on-one brand strategy sessions!
Your brand is your ethos, your guiding light, your core. Visual identity is the visual manifestation of your brand. Before you jump into visual identity design, it is crucial to work out what your brand is about. What is your mission? Whom do you serve? What pain points do they have? What value are you offering to them that your competition does not? If you'd like more of a personalized experience get in touch below!
If you would like one-on-one help, please get in touch here.
made for hands on entreprenurs
The best part of brand strategy is that with a step by step guidebook, you can begin the process on your own, and call in an expert when you are ready!
only $48